In business, it means nothing to have the best products and services when you don’t practice the right marketing efforts. Remember that knowing how to reach out to your prospects is essential to increasing sales.
According to the Center for Exhibition Industry Research, 92% of attendees visit a trade show to learn about new products and services. Indeed, trade shows are an opportunity to reach out to potential customers. But with intense competition, it’s not enough to do the bare minimum. You have to put an extra effort into setting up your booth and making it look inviting to people.
If you are preparing for a trade show, check out these design tips to motivate people to visit your booth.
People wandering around are more likely to check out a particular booth with eye-catching visuals. Be as creative as possible when working on how your booth looks, and make sure to give the audience a good first impression.
Creating a visually appealing booth does not necessarily mean making every design element large. Instead, pick a focal point that drives the overall design.
No matter the type of trade show booth you choose, you must ensure it reflects your brand. When planning for your booth, choose which colors and fonts would suit you best. Ideally, marketers stick to the brand colors and fonts. This way, your audience can easily determine what brand you represent. Then, see to it that the staff use the same color for their outfits or uniform.
In addition, your logo and brand name must be viewable enough for people to recognize you.
The ultimate goal of a trade show is to convert prospects into paying customers. Once you succeed in drawing their attention, you must be able to make them stay.
The audience doesn’t really buy boring and repetitive activities. One way to keep them interested is to prepare interactive activities such as quizzes and games. However, encouraging them to participate may be a challenge.
There might be a lot of people who would visit your exhibit, but who are you looking for? Try to focus on gaining the attention of your targeted customers instead of everyone in the area. By utilizing high-quality graphics, you can easily communicate your message with the right people who will eventually become your customers.
From a distance, your audience shall be able to understand your purpose. You can display your logo, brand, and a brief headline that gives a hint about your product.
Most companies don’t hesitate to spend a huge investment on this marketing strategy. Trade shows are offering countless opportunities to increase your brand’s visibility. If done correctly, they can help you shape great brand identity.
These design tips are some of the best techniques to give you an edge over your competitors. You may add more or experiment on these ideas to stand out even more.
If you want to learn more about joining trade shows and having outstanding booths, explore the rest of our resources at Exhibit Display Systems!